Dove Chocolate Promo

I have just been contacted by a marketing company Matchstick about their promotion of Dove chocolate and apparently I qualify. I am being sent some chocolate to try and pass out to people that I know. I wonder why they chose Dove for a name? Isn't there going to be some confusion with it and Dove the soap, shampoo, etc products? Do I really want the association of soap when thinking of chocolate? Hmmmm, I'll have to see what the stuff is like and I will post about it again in couple of weeks time.